Tokopedia Catat Kopi Literan Lokal Paling Banyak Dibeli Selama Pandemi


 Selama saat epidemi, Tokopedia mengadakan kampanye Tokopedia Nyam untuk memudahkan konsumen setia mendapatkan produk minuman dan makanan. Data internal Tokopedia memperlihatkan kopi literan brand lokal, makanan ciri khas Korea serta tipe makanan modern jadi yang sering dicari konsumen.

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"Kopi literan brand lokal, makanan ciri khas Korea seperti tteokbokki serta jajangmyeon, nasi mentai atau spageti panggang modern, cemilan manis sampai buah serta madu, jadi produk paling terkenal semasa kampanye Tokopedia Nyam berjalan," kata Eksternal Communications Senior Lead Tokopedia, Ekhel Chandra Wijaya, dalam tayangan wartawan, Jakarta, Kamis (17/9).


Ekhel menerangkan kopi literan merek lokal yang sering dicari yakni Tuku, Penyimpangan serta Dua Coffee. Tiga brand ini yang meraja di Tokopedia Nyam. Penyimpangan serta Dua Coffee serta alami kenaikan order harian semasing 3 serta 5 kali lipat. "Produknya semakin disukai warga semasa epidemi," kata Ekhel.


Dari tipe makanan ciri khas korea seperti tteokbokki serta jajangmyeon, bertambah lebih laku akhir-akhir ini. Kenaikan penjualannya dapat capai lebih dari 5 kali lipat semasa epidemi.


Selanjutnya nasi Mentai atau Spageti Panggang Modern tidak lepas dicari konsumen setia Tokopedia. Brand Momomaru untuk salah satunya produsen lokal nasi mentai alami kenaikan transaksi bertambah lebih dari 3x lipat semasa epidemi.


Pada kelompok cemilan manis seperti dessert box serta kue ijo, jadi produk yang terbanyak dicari warga lewat Tokopedia Nyam. Bittersweet by Najla sudah jual lebih dari 16.000 produk.


Produk buah serta madu jadi produk yang tersering dibeli warga di Tokopedia Nyam. Kenaikan pemasaran buah sekitar 3x lipat. Sesaat, madu bertambah lebih dari 2,5 kali lipat.


"Dua produk ini saling berguna untuk tingkatkan ketahanan badan," katanya.


Semasa kampanye berjalan, jumlah penjual makanan siap masak di Tokopedia bertambah hampir 3x lipat semasa epidemi. "Transaksi makanan siap masak tumbuh relevan bertambah lebih dari 3x lipat bila dibanding dengan periode sebelum epidemi," katanya.


Ia memberikan tambahan penjual di Tokopedia sudah sukses membuat kesempatan dengan lihat rutinitas baru warga semasa epidemi. Termasuk juga bertambah lebih seringkali memasak di dalam rumah untuk jamin kebersihan makanan yang dikonsumsi.


Lokasi: Indonesia

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